Hi again everyone. It’s been a little while since I posted any links to content, but I hope the wait has been worth it – this article is a really good find, if you ask me.

Are you interacting with your online connections on LinkedIn on a regular basis? If the answer to that question is yes, is it working as effectively as you had hoped it would? If not, there are ways to improve that situation.

Making sure that you leverage LinkedIn properly

The first thing that you need to examine is if you are making full use of all that LinkedIn has to offer. If you aren’t, there are things that you can do to improve your rankings.

  • Optimizing your keywords and key phrases: When it comes to social media networks for professionals, LinkedIn should probably be your top choice. It has tremendous capabilities and will probably do whatever you need it to do for your business. When it comes to establishing new relationships with business connections, you can pretty much find anyone you want to find.

However, if someone else is searching for you, if your name is not available to them, you would think that they won’t be able to find you. However, there are other ways that they can find you. The best way is by using the right keywords and key phrases. If you want other people to find you (which you definitely do), the only way that it will happen is if you have those keywords and key phrases in your LinkedIn profile. Considering that you want other people to find you, there is absolutely no reason why you would not put the appropriate (and most effective) keywords and key phrases in your LinkedIn profile.

  • Make sure that you LinkedIn search draws other people: If you think about the other side of the coin, you will want the person who is doing the searching to have the easiest experience possible. You want to do everything possible to make sure that the information that shows up as part of the other person’s search results is exciting and compelling enough for the other person to want to read all of your content and to reach out and interact with you. In other words, you want those results to cause the other person to want to build a relationship with you. That is exactly how it all starts.

First of all, that means that you need to have a professional photo associated with your profile. People who have an appropriate photo (or, actually, any photo) will have a much better chance of other people clicking on their information. I know that if I come across a LinkedIn profile without a photo, I walk away. The lack of a photo means that the person isn’t serious about LinkedIn or about making meaningful connections. Additionally, it is the first impression that you will make on anyone who is searching and who has found you and your business.

Pretty valuable stuff, I’m sure you’ll agree! Why not check out the whole article here http://www.compukol.com/increasing-your-linkedin-rankings-easily/ and share your thoughts with me afterwards: You may call me at (0457) 474-869 or email me at rob@linkedconversions.com.